Ahmed is the Chair of the GroupM Roots network, which champions and drives equity and inclusion for ethnic, religious and cultural minorities. Under Ahmed’s leadership the Employee Resource Group has supported a sponsorship program which connects high potential ethnic minority talent with senior sponsors across the company, helping them to create clear career paths. The group has also created an inclusive hiring system for managers, launched a scheme allowing colleagues to swap UK bank holidays for days of significance to them, and brought new suppliers into the firm’s apprenticeship program to ensure diverse representation. In another effort to promote diversity the network has also added 5,000 additional diverse publishers to the list GroupM works with. Following the Black History Month panel Ahmed hosted last year, he will be hosting another panel on the importance of D&I at the Programmatic Pioneers summit later this year. Ahmed is also a Mentor at MEFA and has taken on two mentees.