Akama sits on the DEI Steering Committee at Xaxis alongside participating in WPP’s Ethnic and Cultural ERG, Roots. Amongst his contributions are the BAME Insight Days, which he runs for The Media Trust and City University. These Insight Days bring in colleagues from every team (including the C-Suite) to speak to young diverse, talent about what they can get out of the industry and how they will help them get there. Akama also supports an internal committee to run Black History Month campaigns, which have included a Diversity Migration Map, a Cultural Food Festival, and a Migration Museum Trip. Seven years ago, Akama founded a DEI consultancy organization called We Are Stripes, with the mission to address the ethnic imbalance in the creative advertising sector through recruitment, consultancy, and events. The consultancy has impacted the careers of over 1,000 BAME creatives.