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Amee started working for Alibaba’s in 2015 and is their first UK CEO/MD of a consumer services business. Amee has specific expertise in strategy, customer insight, format and brand development, multichannel and multi-site management and organic or M&A/partnership driven expansion. Her experience spans from extremely large organizations to small start-ups. She has led functions from marketing and retail operations to commercial and private label development and has also managed a large property portfolio and run store and web operations for multichannel retailers.
Described by Asian Voice as a “true global citizen”, Amee believes that being a great leader is about seeing issues from new perspectives. Her experience is international and wide ranging, including stints at Tesco, Walmart and McKinsey. She started working in London for Alibaba in 2015.

Amee has run a mentorship programme with World Association and UPS where global leaders are partnered with emerging leaders from around the world and is a board member of World Association of Girl Guides and Girl Scouts and a member of the Young Presidents’ Organisation.

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