In 2020, Amjad co-founded and chaired the Stretch45 program, which helps Black and ethnically diverse colleagues springboard their careers through learning, growth, and sponsorship. The first cohort of this program completed its run in December 2021, with a number of colleagues successfully moving their careers forward. Amjad also took on the role as co-chair for a second initiative called Step Forward, which looks at building talent pipelines of Black and ethnically diverse talent right from grassroots and junior positions. In its first cohort, this initiative had over 200 delegates & sponsors, and has gone on to win two external awards – the Best Talent Development Programme at PIMFA and Team of the Year at the Diversity Awards in 2021. Amjad is also on the Board of Directors at the Customer Institute and a member of the Awards International Judges Steering Council.