Bansi was attracted to GoodRx for two key reasons. First, because of its vision to make healthcare more affordable for all Americans – with lack of access to healthcare being a problem that particularly affects minority populations. Second, because GoodRx itself is particularly diverse, with half its employees identifying as people of color. The mission of a diverse company serving diverse customers was one Bansi was eager to be part of. As a President of the firm, Bansi helps lead the internal Diversity, Equity and Inclusion initiatives, and has been a champion of their successful recruiting of minority talent. He also serves as a mentor to many diverse employees at GoodRx, helping them to progress through sponsorship and career guidance. As a member of the Campaign Board for INSEAD business school, Bansi has helped raise and personally donated funds for scholarships targeted at diverse candidates.