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Fraser used internal forums like monthly briefings and leadership conferences to raise the issue of diversity and inclusion at Wickes and start important conversations. After leading listening exercises across the business, including with the whole board, he supported numerous measures to drive progress at the firm. These measures included championing a ‘Conscious Inclusion’ live training event with every store manager and leader, focused on creating better understanding across the business, working with the Underrepresented Ethnicity Group to update policies and target positive actions across the business, and introducing a ‘Let’s Care for Each Other’ campaign nationwide to involve colleagues and customers in combatting racism and other forms of aggression. Fraser has created a group of 20 store managers from underrepresented ethnicities that he will mentor, train and bring into his network, sharing experiences and knowledge.

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