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Since becoming the CEO of Diageo in 2013, Ivan has been passionate about driving inclusion and diversity at the company. In 2020 he launched a new 10-year sustainability action plan titled ‘Society 2030: Spirit of Progress’. The plan laid out goals including increasing the representation of ethnic minorities in leadership positions to 45% by 2030, as well as increasing the percentage of Diageo suppliers from female and minority-owned businesses year-on-year. 2021 also saw the roll-out of a new learning intervention ‘Confronting Racial Bias Learning’, and the opening of Diageo’s fifth global ‘INC’ week; an employee-led, grassroots movement encouraging employees around the world to celebrate diversity. In the UK, Diageo was an early signatory of ‘Change the Race Ratio’ a campaign led by the CBI to increase racial and ethnic participation in business.