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Under Keshav leadership, The Lalit Suri Hospitality Group has become the first hotel chain to have adopted UN Standards in the workplace for LGBTQ+. It has been on the front foot to promote diversity and inclusion. They have been case studies for their best practices in several white papers, and books and have won numerous awards and accolades for the same. The organization is committed to developing skills and providing employable opportunities to the people who are not skilled yet to bring them to the mainstream. Kitty su, the hotel’s nightclub, is a leader in providing safe spaces for LGBTQ+ and also had revolutionized drag culture in India. Furthermore, they have initiated a fully sponsored scholarship for students who identify as queer for a food production and bakery diploma course.