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Matt is a co-founder and executive chair of consumer-focused investment and innovation firm, True. Established in 2013, True taps into diverse pools to recruit team members, enabling opportunities for those who typically face barriers. True’s workforce is now 49% female, surpassing the industry average by 11%. Matt is passionate about tackling educational inequality and works in partnership with ‘Careers and Enterprise’ and ‘Universify,’ both charities focused on closing the educational gap, with initiatives targeted geographically to reach those from a disadvantaged socioeconomic background. Moreover, True is committed to achieving sustainable equity and inclusion by providing diversity and inclusion training and working with change champion consultants, contributors, and speakers from various intersections of the global community. With its own proprietary innovation lab advising the likes of Walmart, Diageo, Warner Brothers, Johnson & Johnsons, Primark and M&S, True is one of the fastest growing firms in Europe and well-placed to impact lasting change.