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As one of the few ethnic minority leaders in the senior executive group of Shell, Parminder made it his duty and moral obligation to be active in ensuring a fair and equal playing field for diversity. Parminder spearheaded a “Count Me In” campaign that increased Shell UK’s ethnicity self-declaration rates to 81% in 2021. Increased declaration has allowed us to develop interventions or improve specific programs, policies, and practices for our UK employees. Parminder also coaches, mentors, and sponsors talented ethnically diverse employees for performance and career progression and has also hosted “fireside chat” discussions with ethnically diverse employees on a range of topics from “Leading a Purposeful Life” to “Building Effective Networks” and “Managing Stakeholders”.