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Head of Creative Diversity for News UK, Shelley launched News UK’s first network for Black and Asian employees, the Cultural Diversity Network, in 2019. This forum’s purpose is to debate D&I issues and challenge perceived wisdom. She also forged partnerships with Black-owned businesses that helped to drive News UK’s creative diversity. These businesses help increase the profile of Black entrepreneurs in coverage and promote the product to a more diverse audience, develop a media planning tool for News UK’s clients, and increase the findings’ reach by sharing them in the company’s titles. Shelley also created a research-based Common Sense Guide to Language, offering staff the latest thinking on language on diversity, race, gender, and disability. Furthermore, she built an algorithm to review the sentiment of coverage of minorities and produced an in-depth report investigating the perceptions and sentiment toward the Media from underrepresented communities.