As President, Head of Media NA of Essence Global (p/o WPP Group), Traci provides guidance on media best practices for the agency, and she is actively and passionately involved in creating the global roadmap for D&I initiatives within the company. As part of the Essence Global Career Advocacy Program, she mentors individuals of diverse backgrounds to improve retention and strengthen the talent pipeline in the advertising industry. Traci’s engagement as a public speaker has also seen her remain active with her graduate school alma mater as a panelist for DEI/Belonging Events at SC Johnson Graduate School of Management in 2022, and as an Ambassador for the DE&I Advisory Team at Cornell since 2019. She also moderated a Cornell Talk for AA Entrepreneurs’ Black History Month Panel.