As part of his role, Geoffrey designed and implemented training and career development programmes that support the ethnic minority community, but also gives the business the tools to create an inclusive working environment. In addition, he rolled out mandatory micro-aggressions training to all 400 HR staff globally to go deeper into the impacts of bias in the work environment. He has hosted a number of events with external experts to raise awareness of intersectionality, running six global sessions with one focused on the top 300 leaders globally. Under Geoffrey’s remit, budget has been regularly assigned to the support of The Power List and the Black British Business Awards, and the Asian Power List, connecting the brand with the wider ethnic minority community. Externally, Geoffrey co-founded a non-profit organisation that focuses on building aspirations of young people between the age of 13 & 14, called Rocking Ur Teens. Some attendees are at risk of exclusion, as well as being from communities where they don’t have access to role models. He secures speakers who work in diverse industries to give talks and workshops. He has also regularly been featured in internal and external media projects around diversity and inclusion