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In October 2017, to coincide with Black History Month, Samantha and her team launched the Colour Brave campaign. She distributed their message through variety of forums including sharing personal stories, a Colour Brave video, a pledge board and a panel discussion. Ahead of the campaign, Samantha presented the Colour Brave concept to all London office partners and Baker McKenzie’s Global Chair. As a result, almost half of Baker McKenzie employees signed the Colour Brave pledge board, pledging to become comfortable with the uncomfortable conversations about race. Samantha is also determined to launch a cross sector ethnic minority initiative, which encourages firms across the City to get together in a joint effort to embrace the Colour Brave concept. She is also planning to spearhead an effort to broaden the Baker McKenzie Colour Brave concept to all Baker McKenzie offices globally. Following the launch of the London office’s Colour Brave campaign, Samantha was delighted to be appointed as one of the partner leads on Baker McKenzie’s ethnic minority focused staff network, BakerEthnicity.

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