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Grey London is one of the UK’s largest advertising agencies. It’s also one of the most awarded of the last decade. In her role as agency CMO Sarah’s been instrumental in driving new business and launching legacy initiatives to make advertising and marketing a more accessible place for people from diverse backgrounds. In 2017, to mark its centennial, Sarah was integral to changing the company’s name to that of its founders, Valenstein & Fatt, something they could never do due to anti-semitism in New York in 1917.  Keen to establish lasting change, Sarah built key legacy initiatives, including The Agency Census to collect in-depth diversity data; the 100 Schools outreach platform, celebrating creativity and helping BAME children understand advertising; a V&F Bursary to attract young LSM talent; and a push to recruit more diverse talent. Sarah spends time with every BAME intern at the agency and mentors BAME talent. Recognising that D&I challenges are too complex to be tackled by one agency, Sarah co-founded the Advertising Diversity Taskforce, a collective of the most progressive UK agencies with a focus on creating change though shared agenda, initiatives and budgets. The ADT has created the biggest diversity deep dive the industry’s ever commissioned, built a panel of BAME and LSM role models, supported mentoring schemes, and lobbied for the industry’s poverty pledge. They’re currently working alongside ISBA to commission the widest ever audit of diversity on screen and behind the camera. Sarah is a regular speaker, news commentator and panel chair for diversity, and she has been recognised through numerous significant diversity positions, including being awarded an IPA Fellowship for exceptional contribution to advertising, citing in particular her work with the ADT.

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